...this.
I just returned from my single excursion outside the house for the day. You see I'm lazy and... well that's pretty much it.
Anywho, I went to
CVS to pick up some photos that were being developed. I get the CD, that way it's like having a digital camera. Well, the manager is at the register, so he helps me retrieve my photos. I thank him, then leave to check them over in my car. (They were all fine, I'll have them posted by tonight on
myspace and
facebook if you wanna see some of my birthday at
Disney. )
After I start my car, I decided to go back in to grab some early
Easter candy. As I reenter I grab the candy I saw earlier (snicker's eggs,
mmm) and head to the register. My attention is redirected toward the
sun glass display, so I decide to check them out first. I recently lost my aviators so I need a new pair. They didn't have any I like. I'm only mentioning this part of my story to explain how I got to this point.
As I turn, a lady with a shopping cart is in front of me. Not like crazy lady who brings in a
wal-mart shopping cart to a hallmark store, but just using the small ones they have for customers at
wal-mart. So she's emptying her 3 bags of candy, prescription bag that she's apparently paid for already, and a couple hygiene products. The manager is still behind the register at this point, already going at it with his scanner. She stops him.
"Wait, how much is that?"
From working 6 years in retail, this phrase is in my top 5 worst things to hear out of a customer's mouth. Few exceptions, as in there being no price tag at all where I would have had to actually search for it in our system, and others being simply confusing sales (possibly). However, again from working 6 years retail, I knew this lady was not justified by any of the exceptions. She just wanted a discount. She tried and tried to jump straight into an argument with the manager, most likely hoping he would sense anger and cower in fear behind his price override button. The manager did his job to the T or tee or tea? Never fully understood that expression nor do I care. The
CVS location on Conroy RD in case any
CVS higher ups are surfing random blogs. The manager tried to explain to the lady that he simply scanned the items and the system knows the price for the items. She argued. He told her that he could void the transaction and re-scan the items along with her for her to see.
Translation: "I know you don't trust me or just want me to discount this, but hopefully when your dumb ass watches me scan them, you'll shut the hell up!" (translation not endorsed/approved by
CVS or any of their affiliates.)
The manager then informed the 3 of us now waiting to check out to head toward the pharmacy and check out because he is going to have to help her check the items. Again, doing his job by the book. I decided to wait though, for I had nothing else to attend to for the day. I watched as the manager continued to take each item and make trips to the aisles, checking prices manually, proving to the lady he and the system were both right and she was wrong. Eventually, the lady began to turn and make looks of disgust and mock toward the manager as he made his trips to the aisle. When she looked at me and said, "the manager," in a mocking attitude, I finally lost my composure.
"Oh my God lady, are you kidding? You are the one that is ridiculous."
I could leave now. I set back the candied eggs and left the store. I recount my tale not for you to hate this woman. I am in no way surprised that customers like her still exist in our everyday walks of life. You are right to hate her however, for she falls right in line with other customers I have mentioned on this site before. My argument for this post goes against the corporation though. It goes against that manager I spoke so highly of earlier.
I in no way impart an ounce of blame upon the manager. He did his job because he had to. But what if he didn't? What if our economy returned to its original capitalist state? Maybe this is a vast stretch comparing customer service guidelines to the structure of our nation's economic system, but follow me here. What if the customer was "not" always right?
"The customer is always right." The
slogan that sparked a whole new generation of beggars, whiners, spoiled brats, and
disrespectful human beings. How many times do parents/teachers tell their kids something just to receive a "well then that means I can do this..." response? (using a lot of rhetorical questions in this post; press 1 for yes and 2 for no if you must answer) Our infantile behavior and mentality never leaves us as we grow old. We simply learn more through our experiences why we should hold back those feelings in certain situations. Or at least some percentage of us do. The other percentage sues McDonald's for being burnt by coffee, or sue malls for slipping on escalators, or sue people for having been locked up upon breaking and entering their house, and then having to live for a week on simply dog food. Poor guy.
If we return to a sense of
competitive marketing, specific branding, and an overall capitalist movement in the workforce, our businesses might thrive again and encourage spending. However, our companies are limited in the way they approach new strategies due to customer service. Companies need to stop caring about the customers extending beyond the borders of reasonable requests/complaints. Yes, you need to care for your customer base because you can't make money without them. But you can make money without the "Jon's Breathing Air
Stealer's". Tell that customer that wants a discount for buying large quantities,
"I'm sorry sir/
ma'am, that's ridiculous."
Or when they want a service performed at your hospitality/service industry/etc. business say,
"I'm sorry, but we treat all of our customers the same, so your request doesn't seem fair to our other guests or my
employees who aren't trained/equipped for completing said task."
My point simply is, refuse to change your way of business for individual customers. If you treat your customers fairly, with respect, and with enthusiasm toward spending and simply being a guest in your house, they will love your store and continue to shop. Ignore the small percentage of guests who step outside that sphere of satisfaction you have created for them because they want more. If you want to go above and beyond for your customers, by all means more power to you. You are truly a fan of the capitalist mentality by creating a brand and more an experience to be served by you. Just don't give in to the others because you fear a bad review, or negative gust experience, or a letter to your company, etc. If it's about money, you should already know it's not that big of an issue. There are enough customers on the other side of the fence who love your product, theme park, restaurant, bar, strip club, pharmacy, high school, car wash, bookstore, house cleaning service, cable company, wireless service, art store,
pharmaceutical distribution agency, bubble gum, tacos, etc.
Specific Example:
If you own a bed and breakfast, you have a schedule for your guests. A guest in your house comes to you and asks to have dinner at 6:30. You inform them you serve dinner at 7:00, since it's been
pre-determined before all the guests
arrive/enter into your house. The guest argues and complains,
threatening he/she paid money to enter your house so he/she deserves what he/she wants.
They don't. They deserve only what you have already promised them. The fact they paid money shouldn't change anything, unless it changes every other guest's rights in your house. It's your HOUSE. They are GUESTS in your HOUSE. Cater to those customers who are already happy, and make them
ecstatic to be in your house. Don't worry about the others, they can leave and never come back. Doesn't hurt you and is not bad ethics.
Listen to me carefully here because this is the sum of my argument. If you have done everything right according to the ethics and regulations of your business, then you are done with your job.
Do not go outside of your company policy to make one guest happy. They aren't happy, they never were nor will they be. Most of those people, like the lady at the beginning of this story are mostly dead inside. Either they never truly made a friend growing up, or they need drugs. Whatever the case, they just want to win a battle with you. Don't lose that battle. Actually, don't even start that battle. You're the umpire, arguing with you is pointless. There is no instant replay to go back on your call. You're right.
I propose a new slogan:
"The customer is always welcome to enjoy our company experience, provided they understand we are always right."